Digital Marketing Services In Kolkata
Campaign Strategy & Planning
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- Marketing funnel design & audience targeting strategy
- Paid media budget planning & forecasting
- Competitor and market research
- Offer strategy & messaging alignment
Paid Advertising (PPC)
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- Google Ads (Search, Display, YouTube) setup & management
- Meta Ads (Facebook/Instagram) campaign creation & optimization
- LinkedIn, TikTok, Twitter/X ads management
- Retargeting/remarketing campaign setup
- Shopping Ads & Performance Max campaigns (for eCommerce)
Conversion Tracking & Analytics​​
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- Google Tag Manager implementation
- GA4 setup & event configuration
- Custom conversion tracking setup (e.g., purchases, form fills, calls)
- UTM tagging structure & implementation
- CRM & ad platform tracking integration (HubSpot, Salesforce, etc.)
(for eCommerce)
Campaign Optimization​
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- Campaign Optimization
A/B testing for creatives, audiences, and landing pages - Bid strategy adjustments & budget pacing
- Funnel performance analysis & drop-off identification
- Quality Score & Relevance Score improvement strategies
Reporting & Insights
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- Weekly/monthly performance reports
- Dashboard creation using Looker Studio or custom reports
- KPI tracking aligned with business goals
- Strategic recommendations based on data insights
Creative & Ad Copy Development
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- Ad copywriting for search & social platforms
- Banner ad design (optional, if you offer design too)
- Video ad scriptwriting (or coordinating with a creative team)
SEO Audits
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- Full website SEO audit (technical, on-page, off-page)
- Competitor SEO analysis
- Keyword gap analysis
- Content audit & optimization opportunities
Backlink profile analysis
Keyword Research
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- Keyword discovery based on business goals
- Long-tail keyword targeting
- Search intent mapping
- SERP analysis
- Keyword clustering for content planning
On-Page SEO
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- Title tag & meta description optimization
- Header tag (H1, H2, etc.) structuring
- Internal linking strategy
- Image alt tag optimization
- SEO-friendly URL structure
- Schema markup implementation (rich snippets)
- Content optimization for target keywords
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Technical SEO
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- Website crawlability and indexation check
- XML sitemap & robots.txt setup
- Page speed optimization (Core Web Vitals)
- Mobile-friendliness & responsive design check
- Fixing broken links & 404 errors
- Redirect strategy (301s, 302s)
- HTTPS and security optimization
- Canonical tag implementation
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Content Strategy & SEO Copywriting
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- Content calendar creation
- Blog post SEO optimization
- Landing page copy optimization
- Topic clustering & pillar page creation
Local SEO
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- Â Profile setup & optimization
- Local citation building & NAP consistency
- Localized keyword research
- Local landing page creation
- Review generation strategy
Link Building (Off-Page SEO)
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- High-authority backlink outreach
- Guest posting campaigns
- Broken link building
- Digital PR strategies
- Niche directory submissions
Reporting
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- Monthly SEO performance reports
- Traffic and keyword ranking tracking
- Competitor movement tracking
- SEO KPIs dashboard creation (Looker Studio, SEMrush, Ahrefs)
submissions
Strategy & Planning strategy aligned with business goals
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- Funnel and lifecycle mapping (welcome, nurture, re-engagement)
- Audience segmentation strategy
- Content planning & calendar creation
- Platform selection & consulting (Klaviyo, Mailchimp, ActiveCampaign, etc.)
Email Campaign Management
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- Â One-time campaign setup and scheduling
- Promotional, product launch, or seasonal emails
- A/B testing (subject lines, CTAs, content layout)
- List cleaning and performance optimization
- Resend-to-unopens or segmentation-based resends
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Automation & Workflows
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- Welcome series automation
- Abandoned cart recovery flows
- Post-purchase follow-up and upsell flows
- Lead nurturing sequences
- Re-engagement and win-back campaigns
- Custom behavior-based automation setup
List Management & Segmentation
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- Subscriber list import and setup
- Custom audience segmentation (behavior, location, past purchases)
- Tagging and grouping strategies
- Opt-in form and lead magnet integration
- List hygiene: bounce removal, spam trap management
Email Design & Copywriting
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- Mobile-responsive, visually appealing email design
- Custom HTML/CSS email templates (if applicable)
- Email copywriting with brand voice and conversion focus
- Subject line & preview text writing
- CTA placement and conversion-focused layout
Lead Generation & Integration
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Lead capture form setup- Pop-up or slide-in form configuration
- CRM integration (e.g., HubSpot, Salesforce, Zoho)
- Integrations with website, eCommerce platforms (Shopify, WordPress, etc.)
- Zapier or native API integrations
Analytics & Reporting
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- Campaign performance reports (open rate, CTR, conversions, etc.)
- Workflow performance analysis
- Deliverability and inbox placement tracking
- Insights and optimization recommendations
- Dashboard setup for ongoing monitoring
Reporting
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- Monthly SEO performance reports
- Traffic and keyword ranking tracking
- Competitor movement tracking
- SEO KPIs dashboard creation (Looker Studio, SEMrush, Ahrefs)
submissions
Strategy & Planning Social media Objectives
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- Platform selection (Instagram, Facebook, LinkedIn, TikTok, X, Pinterest)
- Competitor and audience analysis
- Content themes & posting schedule development
- Growth strategy (organic + paid)
Content Creation & Management
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- Content calendar creation (weekly/monthly)
- Post design (graphics, videos, reels, carousels)
- Caption writing with brand tone
- Hashtag research & optimization
- Scheduling & publishing (via tools like Buffer, Hootsuite, Later, etc.)
Account Setup & Optimization
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- Profile creation or audit (bio, profile pic, links, highlights)
- Page optimization for search & engagement
- Branded highlight covers and story templates
- Cross-platform branding consistency
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Community Management
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- Responding to comments & DMs
- Engagement with followers & niche communities
- Managing feedback, reviews & crisis response
- Moderation of spam and negative content
Paid Social Advertising
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- Ad account setup and pixel installation
- Campaign creation (traffic, conversions, engagement, etc.)
- Audience targeting and custom audience creation
- A/B testing for ads and creatives
- Budget optimization and ROAS tracking
Influencer & Collaboration Marketing
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- Influencer research & outreach
- Collaboration strategy and campaign management
- Affiliate campaign coordination (if applicable)
- Tracking influencer-generated content performance
Analytics & Reporting (reach, engagement, growth)
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- Campaign results & ROI analysis
- Follower and demographic insights
- Hashtag and content performance breakdown
- Strategic recommendations for improvement
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Social Listening & Trend Monitoring
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Monitoring brand mentions & niche trends
Hashtag performance tracking
Competitor trend analysis
Adapting content to viral trends or challenges
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Website Design & Development
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- Full custom WordPress website development
- Theme customization (Elementor, Divi, WPBakery, etc.)
- PSD/Figma to WordPress conversion
- Responsive design for mobile/tablet
- Landing page development
Migration & Website Setup
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- Domain and hosting setup
- Migrating websites from other platforms to WordPress
- Staging and live site environments setup
E-Commerce Development (WooCommerce)
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- WooCommerce setup and configuration
- Product page and checkout customization
- Payment gateway integration
- Shopping cart and shipping rules setup
- WooCommerce plugin integration (subscriptions, memberships, etc.)
Performance Optimization
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- Site speed optimization (Core Web Vitals)
- Image compression and lazy loading
- Caching setup (W3 Total Cache, WP Rocket, etc.)
- Database optimization
- CDN setup (Cloudflare, BunnyCDN, etc.)
SEO & Technical Optimization
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- On-page SEO setup (meta tags, headers, alt tags)
- XML sitemap and robots.txt configuration
- Schema markup integration
- SEO plugin setup (RankMath, Yoast SEO)
- SEO-friendly permalink and URL structure
Security & Maintenance
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- WordPress hardening and malware protection
- SSL setup and HTTPS migration
- Regular backups (UpdraftPlus, Jetpack, etc.)
- Plugin and theme updates
- Security plugins setup (Wordfence, Sucuri, iThemes)
Custom Functionality Development
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- Advanced form development (Gravity Forms, WPForms)
- Membership portals or user dashboards
- Booking systems and event calendars
- API integrations with third-party tools
Troubleshooting & Fixes
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- Bug fixing and broken layout resolution
- White screen, 500 errors, or plugin conflicts
- Mobile responsiveness issues
- Debugging slow or non-functional features
Tools that Make it Happen
CONTENT AND MEDIA CREATIVES
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WEBSITE BUILD
100
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AD CAMPAIGNS
100
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PROJECT COMPLETED​
100
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